OUR STORY
With three decades of fashion industry knowledge and experience, friends Aleida and Steve launched ALEGER with one idea: to create exceptional knitwear using the finest natural fibres, guided by skill, not speed.
From a quiet beginning came a global team connected not by scale, but by shared precision, purpose, and a belief in clothing that speaks through detail.
Everything is designed and produced in-house, ensuring total transparency and control during the production process. Although founded in knitwear, the vision is to move forward, evolving shape, structure, and form into a wider expression of style.
/ Built on experience
/ Refined through detail
/ Created to last
DESIGNER PROFILE
ALEGER is led by co-founder and Creative Director Aleida Harger, whose approach is shaped by her Aotearoa New Zealand heritage, a family history in textiles, and three decades of high-end fashion industry experience in London, New York, Los Angeles and Hong Kong.
“I’m a second-generation designer. My parents were in denim, my grandparents were farmers and engineers. Creativity and making things by hand were part of everyday life. That entrepreneurial spirit and respect for craftsmanship still guides everything I do. Craftsmanship and precision must lead the way.”
At ALEGER, every piece is made to last and designed to blend seamlessly into daily life as a go-to essential and a forever favourite. Timeless design is balanced with hidden detail, subtle deconstruction, and an instinct for comfort.
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